• Home
  • Initiatives
  • Activities
  • Accessible Research
  • Teaching Tools
  • Contact Us
  • Fennell's Research
  • John Story
  • More
    • Home
    • Initiatives
    • Activities
    • Accessible Research
    • Teaching Tools
    • Contact Us
    • Fennell's Research
    • John Story
  • Sign In

  • My Account
  • Signed in as:

  • filler@godaddy.com


  • My Account
  • Sign out

Signed in as:

filler@godaddy.com

  • Home
  • Initiatives
  • Activities
  • Accessible Research
  • Teaching Tools
  • Contact Us
  • Fennell's Research
  • John Story

Account


  • My Account
  • Sign out


  • Sign In
  • My Account

geraldine Fennell's Research

Scope

Geraldine's research focused on understanding consumers and the markets they comprise. The word cloud to the right is drawn from her article titles.

Applied Focus

Geraldine Fennell was frustrated by what she saw as a disconnect between academic and industry research. She brought a strong industry focus to her research.

Unique Perspective

Her model of consumer decision-making filled a number of gaps in the literature concerning consumer attitudes, product-use, and brand selection. 

Start here

01_Consumers_Perceptions_of_the_Product_Use_Situation_1978 (pdf)Download
02_Radical-Agenda_for_Marketing_Science_1987 (pdf)Download
03_Effectiveness_of_Demographic_and_Psychographic_2003 (pdf)Download
04_Responding_to_Wants_2002 (pdf)Download
05_Globalization_Issues_1996 (pdf)Download
06_The_thinking_of_Fennell_by_Bajac_2018 (pdf)Download

other work 1975 - 1985

Fennell_1975-Marketingmemo (pdf)Download
Fennell_1975-Motivation-research (pdf)Download
Fennell_1979-Attention-Engagement (pdf)Download
Fennell_1980-attitude-motivation-and-marketing (pdf)Download
Fennell_1980-The-Situation (pdf)Download
Fennell_1981-Emotion-a-neglected-aspect (pdf)Download
Fennell_1982-Terms-vs.-concepts (pdf)Download
Fennell_1982-The-Unit-to-be-classified- (pdf)Download
Fennell_1983-Persuasion-Planning-for-Behavioral-Change (pdf)Download
Fennell_1984_with_Weber-avoiding-sex-role (pdf)Download
Fennell_1984-Preview-of-MKT-Ethics-and-QL (pdf)Download
Fennell_1985-Finally-lets-model (pdf)Download
Fennell_1985-Persuasion-Marketing-as-behavioral (pdf)Download
Fennell_1985-Things-of-heaven-and-earth (pdf)Download

other work 1986 - on

Bajac_2018 (pdf)Download
Fennell_1986-behavioral-change (pdf)Download
Fennell_1986-Extending-the-thinkable (pdf)Download
Fennell_1987-basic-science-marketing (pdf)Download
Fennell_1987-Is-Selling-Marketing (pdf)Download
Fennell_1987-Prolegomenon-Marketing-ethicsQlife (pdf)Download
Fennell_1987-Reculer-pour-mieux (pdf)Download
Fennell_1988_with_Saegert_-In-loco (pdf)Download
Fennell_1988-Action-as-countercharge (pdf)Download
Fennell_1988-Reclaiming-form-utility (pdf)Download

Copyright © 2024 FennellStory - All Rights Reserved.


Powered by GoDaddy

This website uses cookies.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

Accept