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Welcome to Our Teaching Tools

This page provides teaching tools that address key marketing concepts and embrace the work done by Geraldine Fennell.

Tools include:

- PowerPoint Slides

- Quizzes and Review Materials

- Applications and Short Cases


Learning modules to download

Artificial Intelligence

Artificial Intelligence

Artificial Intelligence

This download includes a set of PowerPoint slides and other materials.to introduce your students to Artificial Intelligence.

Materials

Segmentation

Artificial Intelligence

Artificial Intelligence

This module introduces the concept of market segmentation and illustrates the value of segmentation in both traditional terms and using Fennell's concepts of Prospects. Click on Materials to access the files.

Materials

More Modules to Come

Artificial Intelligence

More Modules to Come

More Modules are coming soon.

Coming soon

More Modules to Come

More Modules to Come

More Modules to Come

More Modules are coming soon.

Coming soon

More Modules to Come

More Modules to Come

More Modules to Come

More Modules are coming soon.

Coming soon

More Modules to Come

More Modules to Come

More Modules to Come

More Modules are coming soon.

Coming soon

TEaching tools for artificial intelligence

FSI_AI_3_Files (zip)

Download

FSI_AI_Assignment (docx)

Download

FSI_AI_Powerpoints (pptx)

Download

FSI_AI_Teaching_Notes (docx)

Download

Teaching tools for segmentation

FSI_Rubric_Segmentation (xlsx)

Download

FSI_Segmentation_Assignment_240404 (docx)

Download

FSI_Segmentation_Learning_Module_240404 (docx)

Download

FSI_Segmentation_Learning_Module_240404 (pptx)

Download

FSI_Segmentation_4_Files (zip)

Download

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