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Conference papers & presentations

2024

(Upcoming) "Understanding Appetite Segments in Subsistence Markets," Marketing Management Association, September 18 - 21, Santa Fe, NM.


“Appetites for Tourism Experiences Developing a New Segmentation Schema,” Ninth International Conference on Tourism & Leisure Studies, June 19 – 21, 2024, Liverpool, UK.   

John Story and Ishani Banerji

2023

”Flipping the Segmentation Schema: A new pedagogy,” Marketing Management Association, September 27, Lake Buena Vista, FL. John Story


”Brand-Consumer Personality Congruence,” Recent Advances in Retailing and Consumer Science Conference, July 24 – 27, Lyon, France. John Story


“Flipping the Tables: a new model of market segmentation,” Recent Advances in Retailing and Consumer Science Conference, July 24 – 27, Lyon, France. John Story and Hector Bajac


“The Fennell Model for Understanding Subsistence Markets,” Fourth Annual Subsistence Marketplaces Conference (online), May 18, 2023. John Story


“The Impact of Mechatronics and Automation on Prospect Potential for Automotive Brands.” Mechanical & Automotive Research Conference, Rome, Italy, March 27, 2023. John Story


2022

“The Impact of Consumer Ethnocentrism on Prospect Potential for Auto Brands,” Society for Marketing Advances Annual Conference, November 2 – 5, 2022. John Story


“A Prospect Model of Market Segmentation,” Recent Advances in Retailing and Consumer Science Conference, Baveno, Italy, July 23-26, 2022. John Story, Robert Hoover, and Hector Bajac


“A Hierarchical Model of Prospect Potential: Construct Development and an Empirical Test,” Recent Advances in Retailing and Consumer Science Conference, Baveno, Italy, July 23-26, 2022. John Story, Robert Hoover, and Hector Bajac


research projects in process

2024

Fly Fishing Segmentation and Retention Study in collaboration with the American Fly Fishing Trade Association

Appetite Segments in the Tourism Market among college students in collaboration with Ishani Bannerji, Clemson


2023

Appetite Segments in the Tourism Market for Mountain Visits in collaboration with Visit Durango, the Durango, CO Tourism Bureau

Consumer Appetite Segments in Subsistence Markets

Consumer Appetite Segments for Autos

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Research presentations - 2022 - 23

Mechatronics and Prospect Potential

Personality Congruence and Prospect Potential - RARCS '23

Mechatronics and Prospect Potential

MechResCon 2023 

March 27-28 Rome, Italy

MechResCon brought together engineers from around the world to discuss advances in engineering and their impact.

Flipping the Table - RARCS '23

Personality Congruence and Prospect Potential - RARCS '23

Mechatronics and Prospect Potential

Upcoming Presentation in July '23

Personality Congruence and Prospect Potential - RARCS '23

Personality Congruence and Prospect Potential - RARCS '23

Personality Congruence and Prospect Potential - RARCS '23

Upcoming Presentation in July '23

A Prospect Model of Market Segmentation - RARCS '22

A Hierarchical Model of Prospect Potential: Construct Development and an Empirical Test - RARCS '22

Personality Congruence and Prospect Potential - RARCS '23

Segmenting Markets based on Prospect Potential as measured using the Fennell Model.

A Hierarchical Model of Prospect Potential: Construct Development and an Empirical Test - RARCS '22

A Hierarchical Model of Prospect Potential: Construct Development and an Empirical Test - RARCS '22

A Hierarchical Model of Prospect Potential: Construct Development and an Empirical Test - RARCS '22

Developing the Prospect Potential Construct using Fennell's Model.

The Impact of Consumer Ethnocentrism on Prospect Potential for Auto Brands

A Hierarchical Model of Prospect Potential: Construct Development and an Empirical Test - RARCS '22

A Hierarchical Model of Prospect Potential: Construct Development and an Empirical Test - RARCS '22

 Society for Marketing Advances Annual Conference, November 2 – 5, 2022 

More In-process

More In-process

More In-process

Have you opened a new location, redesigned your shop, or added a new product or service? Don't keep it to yourself, let folks know.

More In-process

More In-process

More In-process

Customers have questions, you have answers. Display the most frequently asked questions, so everybody benefits.

Mechrescon 2023

The Paper

The Conference

The Conference

 The Impact of Mechatronics and Automation on Prospect Potential for Automotive Brands 

The Conference

The Conference

The Conference

This was primarily an engineering conference, but I was invited to provide a perspective on the impact of engineering design on brands

The Content

The Conference

The Content

My Plenary Session used Geraldine Fennell's model to explain the impact of automation on brand perceptions

ADAS

Fennell Model

The Content

Advanced Driver Assistance Technology is changing how cars are driven. How will this impact branding?

Fennell Model

Fennell Model

Fennell Model

Geraldine Fennell's model of consumer decision-making provides a framework

Fennell Model

Fennell Model

Fennell Model

Fennell's model explains the overall impact mediated by perceptions of the product-use situation and perceptions of the brand array.


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