Conference papers & presentations
2024
(Upcoming) "Understanding Appetite Segments in Subsistence Markets," Marketing Management Association, September 18 - 21, Santa Fe, NM.
“Appetites for Tourism Experiences Developing a New Segmentation Schema,” Ninth International Conference on Tourism & Leisure Studies, June 19 – 21, 2024, Liverpool, UK.
John Story and Ishani Banerji
2023
”Flipping the Segmentation Schema: A new pedagogy,” Marketing Management Association, September 27, Lake Buena Vista, FL. John Story
”Brand-Consumer Personality Congruence,” Recent Advances in Retailing and Consumer Science Conference, July 24 – 27, Lyon, France. John Story
“Flipping the Tables: a new model of market segmentation,” Recent Advances in Retailing and Consumer Science Conference, July 24 – 27, Lyon, France. John Story and Hector Bajac
“The Fennell Model for Understanding Subsistence Markets,” Fourth Annual Subsistence Marketplaces Conference (online), May 18, 2023. John Story
“The Impact of Mechatronics and Automation on Prospect Potential for Automotive Brands.” Mechanical & Automotive Research Conference, Rome, Italy, March 27, 2023. John Story
2022
“The Impact of Consumer Ethnocentrism on Prospect Potential for Auto Brands,” Society for Marketing Advances Annual Conference, November 2 – 5, 2022. John Story
“A Prospect Model of Market Segmentation,” Recent Advances in Retailing and Consumer Science Conference, Baveno, Italy, July 23-26, 2022. John Story, Robert Hoover, and Hector Bajac
“A Hierarchical Model of Prospect Potential: Construct Development and an Empirical Test,” Recent Advances in Retailing and Consumer Science Conference, Baveno, Italy, July 23-26, 2022. John Story, Robert Hoover, and Hector Bajac
research projects in process
2024
Fly Fishing Segmentation and Retention Study in collaboration with the American Fly Fishing Trade Association
Appetite Segments in the Tourism Market among college students in collaboration with Ishani Bannerji, Clemson
2023
Appetite Segments in the Tourism Market for Mountain Visits in collaboration with Visit Durango, the Durango, CO Tourism Bureau
Consumer Appetite Segments in Subsistence Markets
Consumer Appetite Segments for Autos
Social Media Management
Our social media experts will help you build a strong online presence, engage with your audience, and drive sales.
Content Marketing
We'll help you create high-quality content that resonates with your target audience and drives traffic to your website.
Search Engine Optimization
Our SEO experts will help you optimize your website and content to improve your search engine rankings and drive more traffic to your site.
Email Marketing
We'll help you build an email marketing campaign that engages your audience and drives sales.
Mechrescon 2023
The Paper
The Conference
The Conference
The Impact of Mechatronics and Automation on Prospect Potential for Automotive Brands
The Conference
The Conference
The Conference
This was primarily an engineering conference, but I was invited to provide a perspective on the impact of engineering design on brands
The Content
The Conference
The Content
My Plenary Session used Geraldine Fennell's model to explain the impact of automation on brand perceptions
ADAS
Fennell Model
The Content
Advanced Driver Assistance Technology is changing how cars are driven. How will this impact branding?
Fennell Model
Fennell Model
Fennell Model
Geraldine Fennell's model of consumer decision-making provides a framework
Fennell Model
Fennell Model
Fennell Model
Fennell's model explains the overall impact mediated by perceptions of the product-use situation and perceptions of the brand array.