March 27-28 Rome, Italy
MechResCon brought together engineers from around the world to discuss advances in engineering and their impact.
Upcoming Presentation in July '23
Upcoming Presentation in July '23
Segmenting Markets based on Prospect Potential as measured using the Fennell Model.
Developing the Prospect Potential Construct using Fennell's Model.
Society for Marketing Advances Annual Conference, November 2 – 5, 2022
Have you opened a new location, redesigned your shop, or added a new product or service? Don't keep it to yourself, let folks know.
Customers have questions, you have answers. Display the most frequently asked questions, so everybody benefits.
The Impact of Mechatronics and Automation on Prospect Potential for Automotive Brands
This was primarily an engineering conference, but I was invited to provide a perspective on the impact of engineering design on brands
My Plenary Session used Geraldine Fennell's model to explain the impact of automation on brand perceptions
Advanced Driver Assistance Technology is changing how cars are driven. How will this impact branding?
Geraldine Fennell's model of consumer decision-making provides a framework
Fennell's model explains the overall impact mediated by perceptions of the product-use situation and perceptions of the brand array.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.