Conference papers & presentations
2026
(Under Review) Story, John (2026) "Appetite-Based Segmentation: Bridging Consumer Motivations, Markets, and Marketing Practice," Winter AMA, Madrid, Spain
(In-Process - planned submission) "Academic Appetite Conflicts: Pitfalls of inconsistent core requirements," Marketing Educators Association Conference, 2026, April 16-18, San Diego, CA.
2025
Story, John (2025) "From Desires to Destinations: An Appetite-Based Segmentation Model for Strategic Place Branding," International Place Branding Association, Oct. 29 - 31, Manchester, U.K.
A Net-Prospect Model for New Product Planning (Pedagogy)", Marketing Management Association, Sept. 19, 2025 Las Vegas
(Accepted but not Presented) Story, John (2025) “A Net-Prospect Model for New Product Planning (Strategy),” Recent Advances in Retailing and Consumer Science, July 7 – 10, Zagreb, Croatia."
John Story, John, Banerji, Ishani, Sepulveda, Cristian, Miaskiewicz, Tomasz (2025), “The Efficacy of Appetite-Based Segmentation,” Association of Marketing Theory & Practice, March 30 – April 1, Myrtle Beach, SC.
2024
"Understanding Appetite Segments in Subsistence Markets," Marketing Management Association, September 18 - 21, Santa Fe, NM.
“Appetites for Tourism Experiences Developing a New Segmentation Schema,” Ninth International Conference on Tourism & Leisure Studies, June 19 – 21, 2024, Liverpool, UK.
John Story and Ishani Banerji
2023
”Flipping the Segmentation Schema: A new pedagogy,” Marketing Management Association, September 27, Lake Buena Vista, FL. John Story
”Brand-Consumer Personality Congruence,” Recent Advances in Retailing and Consumer Science Conference, July 24 – 27, Lyon, France. John Story
“Flipping the Tables: a new model of market segmentation,” Recent Advances in Retailing and Consumer Science Conference, July 24 – 27, Lyon, France. John Story and Hector Bajac
“The Fennell Model for Understanding Subsistence Markets,” Fourth Annual Subsistence Marketplaces Conference (online), May 18, 2023. John Story
“The Impact of Mechatronics and Automation on Prospect Potential for Automotive Brands.” Mechanical & Automotive Research Conference, Rome, Italy, March 27, 2023. John Story
2022
“The Impact of Consumer Ethnocentrism on Prospect Potential for Auto Brands,” Society for Marketing Advances Annual Conference, November 2 – 5, 2022. John Story
“A Prospect Model of Market Segmentation,” Recent Advances in Retailing and Consumer Science Conference, Baveno, Italy, July 23-26, 2022. John Story, Robert Hoover, and Hector Bajac
“A Hierarchical Model of Prospect Potential: Construct Development and an Empirical Test,” Recent Advances in Retailing and Consumer Science Conference, Baveno, Italy, July 23-26, 2022. John Story, Robert Hoover, and Hector Bajac
research projects in process
2024 - 2025
Appetites for Higher Education - the conflicts created when institutional friction meets students' needs and desires.
Fly Fishing Segmentation and Retention Study in collaboration with the American Fly Fishing Trade Association.
Appetite Segments in the Tourism Market among college students in collaboration with Ishani Bannerji, Clemson
2023
Appetite Segments in the Tourism Market for Mountain Visits in collaboration with Visit Durango, the Durango, CO Tourism Bureau
Consumer Appetite Segments in Subsistence Markets
Consumer Appetite Segments for Autos
Mechrescon 2023
The Paper
The Conference
The Conference
The Impact of Mechatronics and Automation on Prospect Potential for Automotive Brands
The Conference
The Conference
The Conference
This was primarily an engineering conference, but I was invited to provide a perspective on the impact of engineering design on brands
The Content
The Conference
The Content
My Plenary Session used Geraldine Fennell's model to explain the impact of automation on brand perceptions
ADAS
Fennell Model
The Content
Advanced Driver Assistance Technology is changing how cars are driven. How will this impact branding?
Fennell Model
Fennell Model
Fennell Model
Geraldine Fennell's model of consumer decision-making provides a framework
Fennell Model
Fennell Model
Fennell Model
Fennell's model explains the overall impact mediated by perceptions of the product-use situation and perceptions of the brand array.