History and background

The Carolan Research Institute was founded by the late Geraldine Fennell. Dr. Fennell, who died in 2014. She was an accomplished marketing practitioner and academic researcher. In her earlier career, she worked for Unilever and J. Walter Thompson and received her Ph.D. in social psychology from City University of New York.

Dr. Joel Saegert, a member of the Carolan Research Institute Executive board passed away on January 24, 2019. Dr. Saegert worked with Dr. Geraldine Fennell from 1980 until her passing in 2014 as a researcher and colleague. Together they published numerous papers dealing with her models of customer wants and desires as the basis for marketing strategy.