This page provides teaching tools that address key marketing concepts and embrace the work done by Geraldine Fennell.
Tools include:
- PowerPoint Slides
- Quizzes and Review Materials
- Applications and Short Cases
This download includes a set of PowerPoint slides and other materials.to introduce your students to Artificial Intelligence.
This module introduces the concept of market segmentation and illustrates the value of segmentation in both traditional terms and using Fennell's concepts of Prospects. Click on Materials to access the files.
This module introduces students to a modernized view of consumer behavior, reinterpreting “usage situations” as appetites. Click on Materials to access the files.
More Modules are coming soon.
More Modules are coming soon.
More Modules are coming soon.
PowerPoint Slides, Student Assignment, Rubric, and Teaching Notes - download individually or as a single ZIP file
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