Conference-developed research projects grounded in Geraldine Fennell’s work and extended through experience-appetite theory. Available for academic development and collaboration.
These research opportunities are designed to reduce the time and uncertainty associated with early-stage project development.
Each project includes:
The goal is to enable researchers to move more efficiently from idea to publication.
These opportunities are particularly well-suited for:
Assistant Professors
Seeking well-positioned research projects that can be developed into publishable work within a reasonable timeframe.
Doctoral Students (Advanced / ABD)
Looking for dissertation papers or secondary projects, with the option for guidance or collaboration.
Established Researchers
Interested in extending existing research streams into areas related to segmentation, consumer decision-making, and experience design.
Fennell Story Insights can provide support in several forms:
Support is flexible and can be tailored to the needs of the researcher and the project.
Research focused on understanding how situation-specific “experience appetites” shape consumer decision-making and behavior.
Extensions of Fennell’s work on prospect potential and its implications for segmentation and product planning.
Applications of these frameworks in specific domains.
If you are interested in developing one of these projects, or would like to explore potential collaboration, please complete the form below or reach out directly.
These projects build on the foundational work of Geraldine Fennell and are part of an ongoing effort to extend her ideas in contemporary research contexts. Recent developments include the concept of experience appetites as a dynamic basis for segmentation and decision-making.
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